Are you looking for some creative T-shirt promotion ideas to grab everyone’s attention? Try out these 8 most effective ideas to promote your custom T-shirts.
Running a print on demand store and selling custom-made t-shirts can be a lot of fun. So long as you have the will, starting a venture like this is not that hard. This print on demand guide by Printify has everything you need.
However, the industry is quite competitive, so you may struggle to attract potential customers. Especially when the business is still in the early stage. Here are some marketing ideas to promote your store and finally start making more sales.
Idea #1 – Research the Targeted Audience
Trying to sell t-shirts to random people will only get you so far. If you get a few random purchases now and then, consider yourself lucky.
No, the idea is to spend time researching the market and finding out an audience that will be interested in your t-shirts. It could be someone like animal lovers. But as this group is broad, you will need to narrow down your targets.
For instance, instead of trying to appeal to every person who loves animals, why not focus on something like pet iguanas? Or small dogs? Competing with brands that have already established themselves and control the majority of the market is pointless. You need to find your niche and work your way up from there.
Idea #2 – Start Writing a Blog
A blog might not seem like a way to increase conversions and sell more, right? Well, if you are thinking long-term, starting a blog should be one of your priorities.
Well-written articles will help in getting higher ranking on search engines like Google. And ranking higher on Google establishes authority. As do the articles themselves because when visitors come and read interesting stuff, they will think of your brand in higher regard.
Interesting articles are also another reason for people to come to your website. Also, when you become good at writing content, you can look for opportunities to get a backlink from authority websites by submitting an original article.
Idea #3 – Use Social Media
Social media marketing might appear a bit tricky at first. You may lack content to post on your channels. Organizing contests, giveaways, and sharing design mockups will only last you so far. But that is not something to worry about in the first place.
Instead of focusing on what you should post on your profile, look to get other brands on board. Working with influencers is the first thing that comes to mind. You can send them free t-shirts for promotion. Even a small shoutout from someone with a huge audience can bring a lot of clients.
Idea #4 – Leverage Local Communities
Local communities could also prove to be fruitful. Selling to international clients is going to be tough when you are still in the early stages of the business. On the other hand, if there is an opportunity to distribute t-shirts by meeting people directly, your brand can benefit a lot.
Look for upcoming events. Perhaps there is a rally supporting a certain cause. Or maybe someone famous is coming for a visit? It is a perfect opportunity to let others know about your t-shirt business. Even if you have to give out some free samples, it will still help the long-term.
Idea #5 – Offer Discounts
Discounts are one of the best ways to attract customers. Shoppers love to see phrases like “15 percent off” or “buy two and get a third for free”.
Of course, you will need to count how much of a price you can cut off not to end up losing money. But if the primary target is to bring more visitors to the website, you can expect to make that money back in no time.
So long as you provide quality t-shirts, you can expect word of mouth to travel fast. Anyone who comes for browsing after getting a recommendation from a friend or family member is more likely to spend money buying a t-shirt.
Idea #6 – Add Freebies
Freebies are similar to discounts. You add something extra to incentivize more purchases. It can be a simple knick-knack. A pen or a notebook will do just fine. At the end of the day, people love free stuff.
Idea #7 – Create Scarcity
A sense of missing out can influence buyers’ decisions. Imagine that you are looking for a t-shirt and a message that says “5 items left in stock” pops up. Or “a limited offer will end in 15 minutes”.
What happens? Well, people are afraid of missing out, and they will look to spend the money before they run out of time, or before someone else purchased it.
Idea #8 – Look at the Competition
When you are running out of ideas and lack inspiration, consider looking at what your competition is up to. They might give you some suggestions on how to move forward and take your t-shirt store to the next level.
You may also be interested in checking out:
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- How to Make Your First $1000 Working Online
- Top 11 Best Accounting Software for Small Business
- Why Outsourcing May Be the Answer to Saving Money in Your Business?