If you know the importance of brand awareness then you must know what are some of the most effective and best ways to increase brand awareness. Let’s learn.
The presence a business has in the general media, social media, and how it is viewed by the customers and the competition is a good indicator of how good or bad it is doing. This could play a crucial role in a situation when investors or business partners decide and evaluate if it’s worth doing business with you or not.
To strengthen your identity, you can read Oberlo guide on generating brand awareness and use it to construct a more successful business image.
If increasing brand awareness is a sphere that you want to up your game in, then you might find some additional tips in this article very useful and effective.
Perform a SWOT Analysis
If you are not sure where to begin, start with good old SWOT analysis – it will help you out with taking the first essential steps and defining strengths, weaknesses, opportunities, and threats of your brand.
This will not only help you define your brand but will also be very useful for strategic planning and content strategy. So, take some time for this analysis and be honest about the brand – because this will determine its’ entire identity and establish its’ main values and virtues.
Ensure the Consistency of Your Brand
Your brand must have the same consistent presence on each media channel it appears on. This does not mean that you need to upload the same designs on your website, Facebook, LinkedIn, Instagram, and any other social media platforms.
This means that you have to keep the line of style, message, and colors in all these designs. Your logo and brand also need to be so significant that people could tell it’s a poster of your brand without looking at your logo – that is the highest level of brand awareness.
Avoid Being Negative
There’s no need to prove it to you that there is a lot of hate and negativity around the internet. Therefore, it really has done a lot of good for humanity but it also has a dark side that has been very active lately.
So, this doesn’t mean that you need to inspire every single person and be a ball of sunshine. Just try to keep your clients in a good mood, surprise, and compliment them from time to time.
You also need to take into consideration the fact that what appears on the internet, stays on the internet forever. If you write an angry comment replying to someone on Facebook, that person could take a screenshot and use it against you even after you delete the comment. One very important thing to remember – reputation is very important for a brand image.
Provide Consistent Content
This tip is nothing too shocking but the truth is that if people follow you on social media, then it means they want to hear from you. They don’t like your page just to show their friends they like a company brand – well, unless you are Versace, and in other cases – probably not.
The best way to keep consistent with your content is to plan it ahead. All big successful brands do it this way. Certainly, some posts might seem like they are very spontaneous and taken just seconds ago, but some social media platforms like Instagram simply want their content to look very present. Although the photo might have been taken weeks ago.
To help you schedule and plan your posts for social media you can use specialized tools like Buffer. This way, you can use only one digital tool to plan all of your content on different social media platforms at once.
Promote Your Brand via Merchandise
Some say it’s a super old way to advertise. And maybe it is – but that doesn’t mean it’s not effective nowadays. This type of advertising is perfect for raising brand awareness. And especially if your brand is completely new. It will be a lot easier for someone to remember your brand if you leave them a pen and they use it every day – this way, they see your brand every day and are most likely to remember it.
Although, we do not recommend using low quality, cheap merchandising that will break after using it after a few days. This might leave a negative memory about your brand as cheap. If you do not have the budget for quality merchandise, then it is better to save this tip for later.
Become a Sponsor
Another idea for gaining brand awareness is sponsoring an event or project. This way, your logo will appear in the lists of sponsors. The more people see your logo, the better.
Just one thing to consider – the event or project you are planning to sponsor should be related to your brand. And even better if it adds to your brand. For example, if you produce solar batteries, maybe you could sponsor an event of ecological farmers. A bad example of sponsorship could be promoting a meat roast even when you are selling vegan supplements.
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