GetResponse – A Complete Online Marketing Platform for SMBs

Looking for a complete online marketing platform for small and medium-size businesses (SMBs)? Learn why GetResponse is an ideal online marketing solution.

Marketing is the base of businesses. It is really difficult for a business to survive the cut-throat competition in the market without branding & promotion. Most of the businesses find it difficult to pay a significant amount to money to the marketing team to collaborate the efforts in the marketing of business products.


A lack of proper marketing might put an adverse effect on businesses. But small & medium sized businesses (SMBs) might find it difficult to pay high amounts for marketing of the product. For these SMBs, GetResponse is the ideal online marketing automation tool to try their hands on.

Let us learn more about this popular email marketing tool, email autoresponder, online marketing automation platform in the GetResponse review below.

Do you want to know what is the best email marketing service for branding? If yes then you may also be interested in checking out: GetResponse vs GraphicMail – Are You Thinking to Go for Branding?

What is GetResponse?

GetResponse has revived itself from an email marketing solution to an all in one online marketing platform. A significant and constant development effort has helped GetResponse reach new heights and set new landmarks in the industry. GetResponse has reached to more than 350,000 customers worldwide in no time.

Recently, GetResponse added the Marketing Automation feature to its tool. From email marketing to landing page creator to webinars and now marketing automation, what more can you expect from an online marketing platform?

The Ultimate Features of GetResponse Making it an Ideal Online Marketing Solution:

Here is the list of the some of the ultimate features of GetResponse tool that will compel you to try this tool for once and utilize the value of these features. So, here we go:

Marketing Automation

GetResponse added the new marketing Automation feature to its interface. You can use this feature to create an intuitive workflow. All you have to do is arrange the ready-to-use blocks. You can easily address your objectives and meet the KPIs at ease. These visual workflows further help you to drive the communications based on marketing regardless of the goal set by you.

marketing automation

The marketing automation software helps you to cut down the big goals into a manageable size so that you can achieve them easily. You can react to each action of the subscribers that helps you to reach your goal. The automated communications can be created to generate the measurable results, but make sure you have organized them properly.

online marketing automation

You will love to use the user-friendly tools to design interactive workflows. The complex campaigns can be setup easily through the drag & drop workflow builder. You can create hundreds of scenarios to view the subscriber’s journey in real time over the time phase. You can even utilize the eCommerce abilities to track the purchases, address cart abandoners, website visitors and more.

Email Marketing Tool

GetResponse put its first step in the online marketing industry with its email marketing tool. The GetResponse email marketing tool is embedded with miraculous capabilities. It has more than 600 pre-designed templates to create awesome newsletters in a go. The templates can be altered through its drag and drop builder. Most of its newsletter templates are responsive and work phenomenally well on all devices.

email marketing tool

Its very own spam checker tool – Spamcop helps you to create a spam-free newsletter that can pass the spam test of subscriber’s mailbox. You can even add Google Analytics to the newsletters to get complete performance data. The reports can be downloaded in the form of graphs and table and kept safe for future reference.

email marketing campaign

Landing Page Builder

If you are planning to attract the visitors to your website then, GetResponse’s landing page builder will help you create mesmerizing landing pages to turn your visitor into a subscriber/customer. It has over 100+ responsive landing page templates that can be customized in a way you want through its drag & drop builder. You are allowed to use your own template in GetResponse interface.

landing page builder

Moreover, you can check how different designs of your template are performing through its split testing feature. You can easily check 5 different variants of your landing page template through GetResponse’s A/B testing feature.

You might like: Lander vs GetResponse Review – Landing Page Builder Comparison

AutoResponder 2.0

The AutoResponder is one of the best ways to welcome your new subscribers with a greeting text. “First impression is the last Impression” is a renowned saying. So impress your new subscribers with auto-responder functionality. Once a subscriber subscribes to your email list, the welcome text is sent automatically to the subscriber. This text can be altered by you anytime.


Webinar Tool

The webinar tool is another impressive feature of GetResponse. You can take webinar sessions online and clear the doubts of your customers. GetResponse provides you with webinar page templates that can be used to invite the attendees. The webinar has a customized URL so that only selected people can join the webinar. You can even password protect the webinar.

getresponse webinar tool

You can share the webinar link socially and schedule the webinar within 3 minutes. You are even allowed to share the screen with the attendees. Moreover, the live webinar can be recorded up to the length of 2 hours and can be shared with attendees as well as non-attendees.

webinar settings

See: WebEx vs GetResponse Webinar Tool Review – Which is the Best Webinar Tool?

Why is GetResponse the First Choice of Users?

GetResponse provides a range of features to its customers. Moreover, the easy to use interface, affordable pricing, and irresistible marketing capabilities makes it the first choice of users. The keys to popularity of GetResponse are:

  • Ease of Use: GetResponse is one of the most user-friendly tools that you will ever come across. It is easy to navigate through the dashboard as you can easily find all the options integrated well on the dashboard. The simplicity of this tool is what loved by the masses. Moreover, the learning center and video tutorials can help you out in understanding the tool in a better way.

marketing platform

  • Price: The affordability is never a big concern with GetResponse. There is a plan soothing the need of every user. The cheapest plan at GetResponse starts from $15/month for around 1000 subscribers. The maximum plan will cost you $799/month for over 100000 contacts and is best suited for established businesses. GetResponse offers the best value for money.


  • All in One Tool: GetResponse is a superb tool that acts as a complete marketing solution for your business. Bloggers, online marketers, and business owners can use this productive tool to expand the reach of their business. The email marketing tool, landing page builder, webinar tool, and auto-responder, all are integrated into the single platform. The marketing automation feature is the latest edition to this tool, making it the complete marketing platform for any business.

How GetResponse is the Best Tool for SMBs?

GetResponse is an all in one tool for the SMBs. A business firm can use all the features to market its products under one roof. The email marketing tool along with landing page builder can be used to lure the visitors and turn them into subscribers/customers. The webinar tool helps them to have a healthy discussion with the customer base and learn about their experience & suggestion.

GetResponse is bringing the marketing automation to the audiences and making it open to the online marketers, entrepreneurs, and business owners. GetResponse is empowering the SMBs and online marketers with powerful capabilities to take their business to next level. It is one of the best solutions for SMBs who are trying to carry a successful marketing campaign to hit the mass audiences.

Final Thoughts

GetResponse has emerged as a popular online marketing platform for most of the businesses. It has attracted over 350,000 users worldwide and the list is growing with each passing day. The phenomenal range of features and affordable pricing makes GetResponse the leader of the online marketing industry. I am personally using this tool and will recommend it to all of you.

Review Date
Reviewed Item
GetResponse - Email Marketing Software
Author Rating
GetResponse – A Complete Online Marketing Platform for SMBs
5 (100%) 7 votes


  1. Drew
  2. Patti

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